SOEZI by Sonakshi Sinha and Shrishti Raai, is a press-on-nails brand founded with the vision to take glamor to every doorstep and make it an effortless process. Their first products are press on nails as the newest mode of style expression dancing at your fingertips! Perhaps it was for the first time that a nail centric show happened at a leading fashion show in India.
Sona, as the actress is fondly called stunned in a red outfit as she walked down the ramp, flashing her perfect T nails, along with business partner Shrishti.
Earlier this year, Sonakshi was seen hitting headlines with engagement rumors when she first posted her pictures wearing a diamond on her ring finger. But it turned out that it was a way of promoting her new press-on nails brand called SOEZI. She started off, “Ok ok, I think I’ve teased you enough!! Lots of hints were dropped and not a single lie was told!” “Big day for me because I’m launching my very own brand SOEZI @itssoezi… every girl’s one stop shop for amazing nails, all day everyday!!!” Sonakshi explained the meaning behind those cryptic captions.
She also went on to say, “One of my biggest dreams is coming true because I finally step into the world of entrepreneurship!! and I couldn’t wait to share it with YOU!! And lastly I was actually just flaunting my new love – my @itssoezi NAILS in the pictures… what did you think??? Hahaha love you guys! Thank you for the immense support always.”
“We started the brand to give the customers a quick-fix for their nails, and deliver quality press-on nails to their doorstep,” co-founder of the brand, Sonakshi was quoted as saying in an earlier interview.